Deliver the desirable, feasible, and commercially viable digital products. Learn how to consistently adopt a product-led focus to enable scalable solutions at every stage of the product life-cycle.

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Product Management Fundamentals
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Online
Industry partners:Level up your skills and qualifications as a digital native
Teaming up with the best in industry, our Future Skills courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.
Product managers play a critical role in business as the leaders of the vision, strategy, design, execution, and optimisation of new and established digital products. The product management skills benchmark report states that 1 in 5 products fail to meet customer expectations, making a well-performing product-manager, a great product vision, and a solid launch even more critical. As a product manager, you’ll possess a diverse skillset and wear multiple hats including data analysis, product optimisation, stakeholder management, product lifecycle management, and more.
Whether you're looking to upskill or transition into the role of a product manager, this course will provide you with the end - to end skills to deliver and optimise successful digital products. You'll explore product market fit, a go-to market strategy, product roadmaps, product delivery, and more.
Our Product Management Fundamentals course is ideal for:
- Project managers, Key details product owners, entrepreneurs, or professionals looking to upskill and incorporate product management capabilities into your current role or commence your journey of becoming a product manager.
By the end of this course, you’ll be able to:
- Formulate a product vision and strategy through analysing customers, the market and competitors
- Develop a value proposition through product discovery
- Create a product roadmap using prioritisation techniques
- Identify relevant success metrics to ensure effective product development, including isolation of an MVP.
By the end of this course, you’ll complete a product strategy and go-to-market plan for your own product.
By the end of this course, you'll submit your completed milestone toolkit, featuring a detailed product canvas that showcases the process and rationale behind your product development.
After completing this course, you’ll walk away with an RMIT credential which can be validated, recognised, and shared on social media platforms.
At RMIT Online, we are committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. When taken in combination with other specific Future Skills short courses, this course is eligible for credit into certain RMIT degree programs, subject to entry requirements. Click here for more information.
This course can be taken as standalone but has been designed to be taken as part of a two-course Product Management bundle (with a saving of 10% across both courses). For a more comprehensive understanding of Product Management, we recommend that you also complete Advanced Product Management)
Course Overview
Learn more about our Product Management Fundamentals course in the video below.
Anyone who wants to get into product, it's great! We need more product managers.It's still a pretty young industry.Product management's a rapidly growing fieldit's becoming more more mature in terms of the definition of the role.Any organisation that chooses to take on a product manageris recognising and saying:"Yes, the success of our products in our business is important."A product manager is there to beconsuming and collecting all of the informationfrom all of the stakeholdersto build a prioritised roadmap around what it is you need to doto drive success.There are product managers who are deeply technicaland are often building technical products,or there are product managers who tend to be focused onconsumer facing problems.You could be in client meetings one day,you could be only fixing bugs the next day.No two days are really the same.I think that's what people like about it:you could be doing anything day to day.
Career Outlook
Get RMIT credentialed
Course Structure
Learn more about Product Management FundamentalsModule 1: What is product management?
+- Explore various product types and the role of a product manager
- Understand the different stages of the product lifecycle
- Identify the key parts of a Lean canvas to help articulate goals for your initiative
Module 2: Product Market Fit
+- Examine the value frameworks and identify product market fit
- Review tools for identifying your target market including PESTLE
- Conduct a competitor analysis and complete a competitor matrix
In this week, you'll also have a mentor check-in.
Module 3: Product thinking and discovery
+- Explore key concepts in design thinking and product discovery
- Identify and evaluate potential opportunities using recognised frameworks
- Develop an empathy map and define opportunities aligned with customer needs
Module 4: Prioritisation, planning and roadmaps
+- Explore feature prioritisation frameworks like DVF, RICE, WSJF
- Define and articulate a clear Minimum Viable Product (MVP)
- Develop epics for your theme using a story map structure
In this week, you'll also have a mentor check-in.
Module 5: Developing your product idea
+- Explore product delivery methodologies and their applications
- Investigate metrics for measuring the success of your product
- Design and implement your own delivery sprint framework
Module 6: Manage your product development
+- Review test and learn frameworks to help refine your approach
- Identify key roles and partners in digital teams
- Complete your final project
Learn with industry experts

Founder at ProductCoalition.com
Jay Stansell has a breadth of experience taking products to market, being a two-time business owner, having started three startups and also having digital experience across three businesses. With a customer focus, Jay respects the governance and people leadership required to take a product from idea to execution.

Senior Product Manager at Envato
An experienced Product Manager with over 8 years product delivery experience working for large eCommerce websites, incubators and start-ups. A skilled people manager with a foundation in Product Management, Business Analysis, Project Management and UX. Using data and research to drive opportunities, collaboration and facilitation to drive outcomes, MVP...
An experienced Product Manager with over 8 years product delivery experience working for large eCommerce websites, incubators and start-ups. A skilled people manager with a foundation in Product Management, Business Analysis, Project Management and UX. Using data and research to drive opportunities, collaboration and facilitation to drive outcomes, MVP and hypothesis driven development to reduce risk and deliver better results for the business and it's users.

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