Learn the principles, techniques and disciplines for structuring and writing communication pieces that compel readers to read on. In this practical, workshop-style course you will learn how to:
The workshop component of the course will be a group project for all participants to write collaboratively in class. This workshop enables all participants to actively apply the theory and techniques presented in the course.
Public, private and community sector professionals committed to higher communication standards in all media.
Completion of this course will not guarantee entry into an RMIT Program.
Participants will learn the six stages of structuring a clear communication piece, the ten principles of clear writing and the seven rules of how to judge effective communication.
Follow this link for Before & After examples of clearer, more effective writing from previous course practicals.
It is recommended but not essential to read the text Copywriting in Action, available from www.copywritinginaction.com.au
All relevant course materials are included.
Pen/pencil and notebook.
Participants will be awarded an RMIT Statement of Participation.
Course Presenter - Nicolas Di Tempora
Nicolas is a freelance copywriter and editor (member of the Institute of Professional Editors). He is also a qualified teacher (Dip.Ed) and author of Copywriting In Action: From Concept to Completion. His professional writing career includes ad agencies J Walter Thompson, DDB and Saatchis. Today he runs his own writing, editing and co-writing business, DiTEMPORA.COMMUNICATIONS (ditempora.com.au). He combines his expertise in designing and delivering online, in-house and on campus writing courses to individuals and organisations throughout Australia.
Nicolas is an exceptional teacher, capable of bringing out the genius writer in his students. He does not lecture, but rather inspires you to write with passion and excellence. I signed up for one of Nicolas’ writing courses and learned more writing skills in those two days than I have in the eight years of my writing career. I highly recommend his teaching skills and editing expertise to any writer looking to develop and refine their craft.
Gaining an overall picture of how to plan, compile and write with confidence. Some very useful tools I will use. Mark
Very good delivery of the course, knowledgeable & communicated & related well to students - enjoyable. Janette
The thought provoking discussions 'teased' out by the facilitator. The facilitator was flexible, altered the course to suit the group requirements. Murray
The depth of knowledge of the facilitator and the logical flow of the course. Diana