Writing for the web has evolved into a specialist skill essential to getting the most out of your online presence. As a highly interactive form of communication across a number of potential mediums, it requires a very different approach to print media. Writing functions as a form of 'content' on the web that also interfaces with layout, hyperlinks and web technologies such as SEO. This course explores the principles for creating standout content for the web, introduces you to SEO (Search Engine Optimisation), content marketing and online branding, and creating content that holds purpose.
Know your user
Know your platform
Know your brand online
Web writing principles
Web design principles for writers
Content layout for writers
Search engine optimisation
Generating and repurposing content
Distributing writing efficiently
Using social media online
This course is suitable for people who have some knowledge of media and communications, are updating their skills (such as print journalists looking to understand online) or that already work in areas related to online (such as publishing editor)
Completion of this course will not guarantee entry into an RMIT Program.
Upon completion of this course you will have improved your skills and foundation knowledge in order to write effective content for the unique web environment. You will understand the importance of audience engagement and have the tools to make your content work not just for the reader but also in ways that enhance the chances of your content being seen by your intended audience.
Some knowledge of media and communications
Basic computer literacy and internet skills.
Course notes. Mac Computers if available.
Pen/pencil and notebook. Wifi enabled laptop or tablet may be required.
Participants will be awarded an RMIT Certificate of Attainment.
Amy Middleton is a Melbourne-based journalist and founding editor of Archer Magazine, a UN-award winning magazine on sexuality and gender. Amy has written and edited for publications including Australian Geographic, Rolling Stone, The Guardian, Junkee, Meanjin, The Big Issue, Cosmos and The Bulletin.
The information was engaging and practical. Really easy to take back to day-to-day work tasks. Jamila
Really enjoyed the course - very informative and well run. Julea
I found Amy to be an excellent teacher. She has a friendly manner and is clearly across the practical and technical elements of copywriting for the web. I especially liked her real-world examples of applying the lessons of the course. Simon
Amy is amazing!!!!! Leila
Amy is an exceptional trainer, she nailed the course. Elizabeth
Amy is awesome. Real life examples from her career made everything real and validated. Sara