Participants collaborate as a creative team co-writing a variety of projects. You're encouraged to bring your own writing project to class. Theory, strategy and creativity are put into practice generating ideas, articulating them into words and images, then structuring and writing copy according to the Anatomy of Body Copy. Your complimentary copy of Copywriting in Action will be your companion througout the course. See samples of Before & After Copywriting in Action works at Copywriting in Action.
Preparing a High Fidelity Communication Brief
Generating ideas and articulating them into headlines and visuals
Structuring copy according to the The Anatomy of Body Copy (and its web equivalent)
Building Sentences that move story forward
Using transitionals and rhetorical devices to engage the reader
Class collaboration, presentation and discussion
Studied over 8 weeks this course allows you the time to truly develop and improve your writing skills.
Copywriting in Action is suitable for online designers and writers, marketing and communications practitioners, commercial and educational writers and copywriters who want to be better than they already are.
You are encouraged to bring an individual work-based project to session one of the course.
Completion of this course will not guarantee entry into an RMIT Program.
You will learn to apply:
There are no prerequisites for this course.
All relevant course materials are included.
Pen/pencil, notebook and a willingness to interact.
Participants will be awarded an RMIT Statement of Participation.
Course Presenter - Nicolas Di Tempora
Nicolas is a freelance copywriter and art director for all media. He is also a qualified teacher and author of Copywriting in Action. His copywriting career includes JWT International, Saatchi & Saatchi and The Di Tempora Group. He continues to combine his copywriting and teaching expertise in designing and delivering applied communication courses to individuals as well as organisations.
The class discussion and opportunity to collaborate with like minded people was really enjoyable. Nicolas provided a great environment for discussion. Luisa
I enjoyed all the topics and examples. The teacher provided really good insights and guidance. Laura
Sessions were always well prepared and follow-up notes were extremely valuable, allowing us to continue with the development of work outside class. Vivienne
Being able to workshop a personal project and gain feedback and insights from both the facilitator and peers; putting learnings into action immediately was a really effective and collaborative way to learn! Sian