Copywriting in Action

Overview

Participants collaborate as a creative team co-writing a variety of projects. You're encouraged to bring your own writing project to class. Theory, strategy and creativity are put into practice generating ideas, articulating them into words and images, then structuring and writing copy according to the Anatomy of Body Copy. Your complimentary copy of Copywriting in Action will be your companion througout the course. See samples of Before & After Copywriting in Action works at Copywriting in Action.

Course content

Preparing a High Fidelity Communication Brief

Generating ideas and articulating them into headlines and visuals

Structuring copy according to the The Anatomy of Body Copy (and its web equivalent)

Building Sentences that move story forward

Using transitionals and rhetorical devices to engage the reader

Class collaboration, presentation and discussion

Ideal for

Studied over 8 weeks this course allows you the time to truly develop and improve your writing skills.

Copywriting in Action is suitable for online designers and writers, marketing and communications practitioners, commercial and educational writers and copywriters who want to be better than they already are.

You are encouraged to bring an individual work-based project to session one of the course.

Important Information

Completion of this course will not guarantee entry into an RMIT Program.

More information

Outcome

You will learn to apply:

  • The 6 stages of the Anatomy of Body Copy
  • The 10 principles of clear, concise copywriting and 
  • The 7 rules of how to judge effective communication.
  • The work used in this course will become the basis of the work focused on in Art Direction in Action

Pre-requisites

There are no prerequisites for this course.

Materials supplied

All relevant course materials are included.

Materials to bring

Pen/pencil, notebook and a willingness to interact.

Award

Participants will be awarded an RMIT Statement of Participation.

Additional notes

Course Presenter - Nicolas Di Tempora
Nicolas is a freelance copywriter and art director for all media. He is also a qualified teacher and author of Copywriting in Action. His copywriting career includes JWT International, Saatchi & Saatchi and The Di Tempora Group. He continues to combine his copywriting and teaching expertise in designing and delivering applied communication courses to individuals as well as organisations.

Testimonial


  • The class discussion and opportunity to collaborate with like minded people was really enjoyable. Nicolas provided a great environment for discussion. Luisa

    I enjoyed all the topics and examples. The teacher provided really good insights and guidance. Laura

Printable course flyer

Available course dates

Tuesday 25 July 2017

  • Code S345185
  • Start date 25.07.17
  • End date 12.09.17
  • Hours 24.00
  • Campus City
  • Fee $780.00
Enrol now
Session  Start  End Hours
Tue 25.07.17 06:30pm 09:30pm 3.00
Tue 01.08.17 06:30pm 09:30pm 3.00
Tue 08.08.17 06:30pm 09:30pm 3.00
Tue 15.08.17 06:30pm 09:30pm 3.00
Tue 22.08.17 06:30pm 09:30pm 3.00
Tue 29.08.17 06:30pm 09:30pm 3.00
Tue 05.09.17 06:30pm 09:30pm 3.00
Tue 12.09.17 06:30pm 09:30pm 3.00

Tuesday 10 October 2017

  • Code S345185
  • Start date 10.10.17
  • End date 05.12.17
  • Hours 24.00
  • Campus City
  • Fee $780.00
Enrol now
Session  Start  End Hours
Tue 10.10.17 06:30pm 09:30pm 3.00
Tue 17.10.17 06:30pm 09:30pm 3.00
Tue 24.10.17 06:30pm 09:30pm 3.00
Tue 31.10.17 06:30pm 09:30pm 3.00
Tue 14.11.17 06:30pm 09:30pm 3.00
Tue 21.11.17 06:30pm 09:30pm 3.00
Tue 28.11.17 06:30pm 09:30pm 3.00
Tue 05.12.17 06:30pm 09:30pm 3.00

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