Social Media Marketing - Introduction

Overview

Learn strategies and best practices for using social media in your marketing communications. Social media is more than sharing photos with friends and family; businesses are now successfully using this medium to communicate, provide customer support, and gain leads and brand advocates in a redefined landscape. Learn how to integrate social media as a working component of your marketing strategy. By the end of this course you will understand the key requirements for successful social media communications, with the option to push further into research and development outside of class.

Course content

• Social Media Platforms and their uses
• Developing a business case
• Strategies: setting the reference points for your activity
• Audience and Spaces: creating personas to get closer to the audience
• Researching and scoping the media relevant to your area
• Writing for Social Media
• Use of social Media Tools
• Use of analytics and evaluation processes.

Ideal for

This is an introductory course for businesses wishing to learn how to integrate social media techniques into a wider communication plan. If you are looking to push your business ideas further, boost output, services or reputation, then this course will teach you how using social media. This course may also benefit individuals that work in related areas and are wishing to update their skills.

More information

Outcome

This course is constructed as a co-creative experience presented via a program of workshops, hands on activity, reflection and discussion. On completion you will walk out with a Social Media Strategy Document that will focus and summarise your continuing business strategy and use of social media. You will have an understanding of the importance of an integrated social media plan, key metrics, and honing your business communications.

Pre-requisites

This course is aimed at those who already understand the basics of social media. Ideally you will either already have a social media presence, or be in the process of building a social media plan.

Materials supplied

All relevant course materials are included.

Materials to bring

Pen/pencil, notebook and Laptop or tablet.

Award

Participants will be awarded an RMIT Statement of Participation.

Additional notes

Facilitator - Marina Cook has over 20 years of marketing experience, with 8 years being involved with online digital marketing. She is a Digital Marketing Strategist at Motivating Marketing, and has written Digital Strategy Diploma and Advanced Diploma courses for RMIT. Her focus incorporates digital strategies including social media, eNewsletter campaigns, web design & development with large and small companies in most industries. Her knowledge and approach provides students/entrepreneurs with practical skills to move forward in their career.

Testimonial


  •  Being a social media novice, I felt like a fish out of water at the start. However, Marina is a very engaging speaker. I will take away a very much enhanced knowledge of social media marketing. Margaret

    Marina was engaging, has a wealth of knowledge of social media platforms and 'how to start' your campaign. Sharyn

    Marina was wonderful, very insightful and engaging.Thank you. Skye

    Great tools to work with. Obviously very practical & hands-on experience. While I am aufait in social media, I still found it very valuable. Keen to do more!Maree

    Easy to follow, learnt so much. Marina you are delightful. Suzy

    Marina is lovely and positive; her down-to-earth and good-natured approach makes an intimidating subject fun to approach & do. Vesta

    The course provided a logical perspective on social marketing. It has definitely motivated me to look at my social media program and be more proactive. Emma

     

     

Printable course flyer

Available course dates

Monday 24 June 2019

  • Code S345279
  • Start date 24.06.19
  • End date 25.06.19
  • Hours 12
  • Campus City
  • Places remaining 1
  • Fee $660.00
Enrol now
Session  Start  End Hours
Mon 24.06.19 09:30am 04:30pm 6.00
Tue 25.06.19 09:30am 04:30pm 6.00

Tuesday 30 July 2019

  • Code S345279
  • Start date 30.07.19
  • End date 20.08.19
  • Hours 12
  • Campus City
  • Fee $660.00
Enrol now
Session  Start  End Hours
Tue 30.07.19 06:30pm 09:30pm 3.00
Tue 06.08.19 06:30pm 09:30pm 3.00
Tue 13.08.19 06:30pm 09:30pm 3.00
Tue 20.08.19 06:30pm 09:30pm 3.00

Wednesday 04 September 2019

  • Code S345279
  • Start date 04.09.19
  • End date 05.09.19
  • Hours 12
  • Campus City
  • Fee $660.00
Enrol now
Session  Start  End Hours
Wed 04.09.19 09:30am 04:30pm 6.00
Thu 05.09.19 09:30am 04:30pm 6.00

Tuesday 19 November 2019

  • Code S345279
  • Start date 19.11.19
  • End date 21.11.19
  • Hours 12
  • Campus City
  • Fee $660.00
Enrol now
Session  Start  End Hours
Tue 19.11.19 09:30am 04:30pm 6.00
Thu 21.11.19 09:30am 04:30pm 6.00

Tuesday 03 December 2019

  • Code S345279
  • Start date 03.12.19
  • End date 05.12.19
  • Hours 12
  • Campus City
  • Fee $660.00
Enrol now
Session  Start  End Hours
Tue 03.12.19 09:30am 04:30pm 6.00
Thu 05.12.19 09:30am 04:30pm 6.00

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