Blogging for Business


A good blog facilitates conversation and has a unique style, usually directed by one individual point of view. A blog is not a company website, online store or news site. A blog is an identity, a discussion, a community, sometimes even a way of life. Your blog can represent your own perspective on the world, or a company's personality. Whether it's a company blog, personal blog, or a blog for writing professionals to communicate with their online audience, this one-day course will get your blog off to a flying start, under the guidance of an industry expert.

Course content

• Establishing a voice and style
• Communicating with your audience
• EDMs overview
• Legal and moral considerations
• Creating viral content
• Social media
• Handling complaints

Ideal for

This is an introductory course for those wishing to create a new business or personal blog from scratch. Although not designed for those who already have a blog or already know how to create a blog, this course may be suitable for people wishing to learn how to refine their blogging techniques. Blogging for Business aims to give an expert's view of the online publishing world to those with solid writing skills, so they can communicate with their online audience effectively and regularly.

More information


At the end of this course you will emerge with the practical knowledge to start your a business blog, and a strong understanding of building a positive online presence.


A basic understanding of social media and ability to navigate a PC or Mac interface along with good writing skills are necessary.

Materials supplied

All relevant course materials will be supplied

Materials to bring

Students need to bring a USB. If you wish to bring your own laptop / tablet (optional) you will need to set up wireless before class. Instructions can be found at


Participants will be awarded an RMIT Statement of Participation.

Additional notes

Course facilitator: Amy Middleton
Amy Middleton is a Melbourne-based journalist and founding editor of Archer Magazine, a UN-award winning magazine on sexuality and gender. Amy has written and edited for publications including Australian Geographic, Rolling Stone, The Guardian, Junkee, Meanjin, The Big Issue, Cosmos and The Bulletin.


  • "The course gave me the tools and skills necessary to build and start a professional looking blog. This is exactly what I needed to help my business reach a bigger audience."

Printable course flyer

Available course dates

Future course dates have not been confirmed. Please click here to join our mailing list.

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