Short Video: Production Essentials for Online


Do you want to make short videos that engage your audience? This is a fast-paced how-to for producing creative yet simple short videos that can promote, educate or entertain. Working hands-on, you will learn how to rapidly conceptualise and plan your project; equipment; filming; basic editing; and upload. There is a focus on simplicity and timesaving, as well as how to get the most out of at-hand equipment including iPhones and free software. This is an action-packed 2 day course that will show you how just how much you can learn and achieve in ‘lean’ video production!

Course content

• A look at how short video is being used successfully online
• Engaging the audience: content, conception, planning
• Understanding ready-to-hand equipment: iPhones, iPads, digital cameras, tips and tricks.
• Shot composition: framing, shot length and continuity, terminology
• Getting the best production values in little time and with a small budget
• Best practice for an organised and efficient edit
• Preliminary digital editing demo using Adobe Premiere
• Quick tricks and workarounds for editing — boosting sound, finding free music and sound effects, credits.
• Uploading formats and publishing to social media platforms including Facebook, YouTube & Vimeo.

Ideal for

This course is recommended for anyone who wants to learn how to create short videos intended for web and mobile (on a small budget and timeframe), for any purpose including for education, entertainment or promotion of a business, product or service.

Important Information

Students must be computer literate and be familiar with the MAC operating system.
You can learn about a MAC via

More information


At the end of this introductory course you will have learnt techniques to produce a creative and professional yet simple short video that can engage audiences online. This course is about getting excellent results in a minimum amount of time.


Must be computer literate and be familiar with the MAC OS.

Materials supplied

All relevant course materials are included.

Materials to bring

  • A digital camera, phone or tablet to shoot footage with
  • Mouse and head phones for editing
  • USB or portable hard drive
  • Lunch, drinks and snacks (short breaks)


Participants will be awarded an RMIT Statement of Participation. Completion of this course will not guarantee entry into an RMIT Program.

Additional notes

Course Facilitator - Jason Tseng
Jason is an RMIT alumni who currently works at a small Melbourne based production company, SIRAP. He has experience shooting, editing and producing content for brands like the Melbourne Symphony Orchestra, Lexus and Dulux with a focus on creating content for social media as well as TVCs.


  • Enjoyed the structure of the course - lots of good examples, the test video exercise Avocado was fun. I felt is was well-paced and built up to our final project well. Good for beginners. The multiple TV screens were really helpful to have in the room. The examples were very good and explanations were great - Jason is very knowledgeable. Sally

    Good facilitator and facilities. Dylan

    Jason is a knowledgeable facilitator who welcomes any questions you may have in regards to filming and editing. This course covers enough information to allow you to make your own video to share. Hannah

    Jason was very easy to learn from. Helped out with individual queries. Totally enjoyed the course and learnt a lot. Radhika

    Jason was very knowledgable and approchable. He took his time explaining the content - leaving no-one behind. I was able to create a video that I was happy to publish online. Thank you again. I found this course very useful, practical and enjoyable. Beck

Printable course flyer

Available course dates

Saturday 06 July 2019

  • Code S345323
  • Start date 06.07.19
  • End date 13.07.19
  • Hours 12
  • Campus City
  • Fee $595.00
Enrol now
Session  Start  End Hours
Sat 06.07.19 09:30am 04:30pm 6.00
Sat 13.07.19 09:30am 04:30pm 6.00

Saturday 31 August 2019

  • Code S345323
  • Start date 31.08.19
  • End date 07.09.19
  • Hours 12
  • Campus City
  • Fee $595.00
Enrol now
Session  Start  End Hours
Sat 31.08.19 09:30am 04:30pm 6.00
Sat 07.09.19 09:30am 04:30pm 6.00

Saturday 19 October 2019

  • Code S345323
  • Start date 19.10.19
  • End date 26.10.19
  • Hours 12
  • Campus City
  • Fee $595.00
Enrol now
Session  Start  End Hours
Sat 19.10.19 09:30am 04:30pm 6.00
Sat 26.10.19 09:30am 04:30pm 6.00

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