LinkedIn for your purpose


LinkedIn, started in 2003, has continually grown and evolved to be the world’s best network for professionals, with over 420 million members internationally and over 8 million members in Australia.

This LinkedIn course goes way beyond filling in boxes on a screen. It will show you both strategic and tactical techniques that you can implement to showcase your skills, knowledge and networks in order to build your personal (and business) brand, showcase your capability and attract the right career or business aligned with your purpose.

Course content

  • Optimise your LinkedIn Profile for searches on LinkedIn or Google
  • Utilise various settings within LinkedIn to protect your interests
  • Build your brand profile using ethical, effective and efficient techniques
  • Use the additional features that most people have never heard of
  • Maximise the business uses of LinkedIn as an individual within an enterprise or as a business owner
  • Measure your return on investment
  • Choose the most effective strategies and tactics for your purpose

Ideal for

Educated professionals seeking career opportunities
Senior managers and leaders who are key figures in their enterprise
Entrepreneurs and business owners who need to attract clients and business online

More information


  • Update part of your LinkedIn Profile in the Masterclass
  • Have a clear idea of what you can add to your LinkedIn profile in the future
  • Understand the importance of keywords, signals and ethical etiquette
  • Learn the best strategies and techniques you can implement for your purpose
  • Dovetail your LinkedIn strategy with your other online content
  • Network with the other participants – both in person and online


An existing LinkedIn Profile
(create one at Join LinkedIn but do not sync your email address)

LinkedIn login details

Basic computer skills

Materials supplied

Course Handouts

A copy of each of Sue Ellson’s books:
120 Ways To Achieve Your Purpose With LinkedIn’ and
120 Ways To Attract The Right Career Or Business’

Materials to bring

Pen/pencil and notebook.

This course will be held in a computer lab but you are welcome to bring your laptop


Participants will be awarded an RMIT Statement of Participation.

Additional notes



Sue Ellson

Sue Ellson BBus AIMM MAHRI CDAA (Assoc) ASA MPC was born in Adelaide and moved to Melbourne in 1994. She joined LinkedIn on 21 December 2003 and is one of the first 80,000 people in the world on the platform. She has been providing independent LinkedIn consulting services since 2008 and she released her first book '120 Ways To Achieve Your Purpose With LinkedIn' in February 2016, her second book ‘120 Ways To Attract The Right Career Or Business’ in May 2016 and her third book ‘120 Ways To Market Your Business Hyper Locally’ in August 2016. Sue has a background in banking (Westpac), training, recruitment, HR, marketing, employment, websites and social media. Her first website, Newcomers went online in 2001. She created Camberwell in 2012 and 120 Ways Publishing in 2015. As an independent LinkedIn specialist, experienced trainer, professional learner and consultant in practice, Sue provides simple, non-jargon, up-to-date explanations during every course she runs. If you would like to learn more about Sue,you can visit her website at , connect with her on LinkedIn at or see her books at


  • Very informative and useful, thank you! Appreciated your enthusiasm and the way you tailored to participants. Rachel

    Great examples, knowledgeable, able to be specific for individual needs however still deliver value for group at the same time! Claudia

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Available course dates

Future course dates have not been confirmed. Please click here to join our mailing list.

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