Facebook Advertising for Business

Overview

Facebook changes their algorithms each day and it can therefore be difficult for businesses to adapt their Facebook marketing to attract their ideal audience. This one day course will get you up to speed on the latest Facebook advertising techniques and teach you the difference between organic and boosted posts. After a short refresher of the fundamentals, students will learn about Best Practices, Advertising Objectives and Targeting. By the end of this course you will have an understanding of how to advertise effectively on Facebook and design a blueprint which can be implemented immediately.

Course content

Refresher of Facebook fundamentals
Facebook News Feed – Organic V Paid
Algorithm Changes
Post Copy, Content Type and Best Practices to Boost Visibility
Post Scheduling
Establish Business and Advertising Objectives
Different Types of Advertising Available
Targeting Audiences
Facebook Tools
Facebook Ad Designs
Facebook Ad Management: Ads Manager v Business Manager
Case Studies and Hands-On Excercises

Ideal for

This course is suitable for business owners, marketers, Public Relations personnel and professionals with a beginner’s knowledge of Facebook and access to a Facebook Business Page.

More information

Outcome

By the end of this course, you will be able to structure and execute your Facebook Advertising with a particular objective and target audience in mind. You will have gained an in depth knowledge of the necessity of Facebook Advertising in the current climate and be able to implement your advert immediately.

Pre-requisites

Whilst this course has no prerequisites, it is highly recommended participants have a basic level understanding of marketing principles and Facebook Personal Pages and access to a Facebook Business Page.

Materials supplied

All relevant course materials are included.

Materials to bring

Pens, Paper, access to Facebook Business Page on wifi enabled laptops.

Also bring other wifi enabled devices (tablet computer/mobile phone) for Facebook Tools.

Award

Participants will be awarded an RMIT Certificate of Completion.

Additional notes

Facilitator - Marina Cook has over 20 years of marketing experience, with 8 years being involved with online digital marketing. She is a Digital Marketing Strategist at Motivating Marketing and has written Digital Strategy Diploma and Advanced Diploma courses for RMIT. Her focus incorporates digital strategies including social media, eNewsletter campaigns, web design & development with large and small companies in most industries. Her knowledge and approach provides students/entrepreneurs with practical skills to move forward in their career.

Testimonial

Thanks Marina for sharing all your wonderful knowledge. Nat

I found this course very well worth it. Well explained, very informative and Marina was very patient. Amelia

Printable course flyer

Available course dates

Saturday 29 February 2020

Code S345338
Start date 29.02.20
End date 29.02.20
Hours 6
Campus City
Places remaining 4
Fee $335.00

Enrol now

Session	Start	End	Hours
Sat 29.02.20	09:30am	04:30pm	6.00

Saturday 02 May 2020

Code S345338
Start date 02.05.20
End date 02.05.20
Hours 6
Campus City
Fee $335.00

Enrol now

Session	Start	End	Hours
Sat 02.05.20	09:30am	04:30pm	6.00

Saturday 07 November 2020

Code S345338
Start date 07.11.20
End date 07.11.20
Hours 6
Campus City
Fee $335.00

Enrol now

Session	Start	End	Hours
Sat 07.11.20	09:30am	04:30pm	6.00