Creative Business: Selling Your Work


Have you ever wanted to learn how to sell your fashion, design or craft wares in the retail marketplace? This course will prepare you for selling your handmade wares online, in brick and mortar stores, and at markets. You’ll learn how to create a strong brand identity, and how to price and market your work to its best advantage. You’ll develop essential skills needed to successfully retail your work in a variety of ways and come away with a realistic plan on how to take your creative talents to the next level.

Course content

  • Developing a brand identity
  • Pricing your work
  • Marketing: websites, social media, advertising
  • Selling online: choosing and implementing the best platform for you
  • Selling in brick-and-mortar stores
  • Selling at markets: logistics, stall design and marketing materials

Course includes interactive activities that will directly contribute to each student’s retail plan. Students will be able to use the work created in each activity in the real world so that they come away from the course with specific and relevant information for retailing their wares.

Ideal for

This course is ideally suited to designers and makers with little to no retail experience, who would like to begin selling their work at markets, in brick and mortar stores and/or online.

More information


Students will have developed a cohesive brand identity, a thorough understanding of the retail options open to them and where their products my fit best in the retail marketplace. Students will gain the relevant skills needed to prepare their products for sale in the marketplace of their choice.

Each student will have the opportunity for one-on-one mentoring from your tutor, conducted in a group environment so that all students can benefit from each other’s unique experience.


An interest in retailing their creations / designs / products. It is advantageous if the student has already produced work to sell, or has some idea of what they are planning on making to sell.

Materials supplied

All relevant course notes are included.

Materials to bring

Please bring pen/pencil and notebook for note taking. Students are invited to bring their laptop / tablet and examples of their work that they are intending to sell.


Participants will be emailed an RMIT Statement of Participation after completion of the course.

Additional notes



  • "This course teaches business in a language creative professionals can understand."

Printable course flyer

Available course dates

Future course dates have not been confirmed. Please click here to join our mailing list.

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