Fashion Business: Marketing Essentials

Overview

Starting a new fashion business and finding your dream customers requires clever use of modern marketing and PR methods. In this hands-on class you’ll learn the practical skills you need to discover who your target customer is & how to reach them as well as being introduced to the major marketing channels available including PR, social and email. We’ll also discuss content marketing and digital advertising. This course is perfect for solo designers and fashion businesses who want to find the right customers and market their products and make more sales.

Course content

Morning session - Customer Discovery and Marketing Channels:

Create customer personas
Create an empathy map for each market subset
Create a customer journey and choose the best marketing channels for your business.
Describe your target market and several subsets of this market

Afternoon session - Best Practice Marketing and PR:

Choose the best marketing channels for their business
Utilise best practices for email, social media, PR and content marketing
Create PR, content marketing, social and email marketing campaigns
Measure results

Ideal for

For those currently in the fashion and creative industries and those looking to start businesses soon.

Important Information

This course is a fabulous partner course to our other Fashion Business courses including (scroll down to links in 'Related courses'):

Fashion Business: start ups - what you need to know
Fashion Business: specifications for manufacturing success
Fashion Business: dealing with offshore manufacturers

More information

Outcome

Students will leave the course with a better understanding of how to identify their target customer and the practical skills to plan marketing campaigns to reach them.

We use the principles of active learning. Students undertake practical and fun exercises in this hands-on workshop style class. You’ll be introduced to the key concepts and tools before working in collaborative groups to try it yourself. There will be plenty of opportunities to ask questions and receive individual help.

Pre-requisites

It would be useful if students have a business or a business idea.

Materials supplied

All relevant course materials are included.

Materials to bring

Pen/pencil and notebook.

Award

Participants will be emailed an RMIT Statement of Participation on course completion.

Additional notes

If you are travelling from out of state it is highly recommended that you wait for your course confirmation letter before booking any flights.

Facilitator

Marina Cook
Marina Cook has over 20 years of marketing experience, with 8 years being involved with online digital marketing. She is a Digital Marketing Strategist at Motivating Marketing, and has written Digital Strategy Diploma and Advanced Diploma courses for RMIT. Her focus incorporates digital strategies including social media, eNewsletter campaigns, web design & development with large and small companies in most industries. Her knowledge and approach provides students/entrepreneurs with practical skills to move forward in their career.

Testimonial

Gloria Kotrowis
The teacher was outstanding! Clear, thorough and very engaging. Topics covered at great depth so you can walk away with actionable plans.

Printable course flyer

Available course dates

Thursday 18 June 2020

Code S350390
Start date 18.06.20
End date 18.06.20
Hours 6
Campus Brunswick
Fee $290.00

Enrol now

Session	Start	End	Hours
Thu 18.06.20	10:00am	04:30pm	6.00

Friday 27 November 2020

Code S350390
Start date 27.11.20
End date 27.11.20
Hours 6
Campus Brunswick
Fee $290.00

Enrol now

Session	Start	End	Hours
Fri 27.11.20	10:00am	04:30pm	6.00