Differentiate your brand by deploying a unique brand promise that engages your audience through effective content and social media strategies.

- Short courses
-
Study areas
Future Skills Short CourseProject Management for ProfessionalsDuration 6 weeks, 8 hours per weekNext start 11 Aug 2025Future Skills Short CourseContent and Social Media MarketingDuration 6 weeks, 8 - 10 hours per weekNext start 11 Aug 2025
- Contact us
- Course login
Brand + Content Marketing
Study mode
Online
Industry partners:

Get 10% off when you purchase this bundle and build on your skills of digital marketing to help you future proof your career in a digital world.
This bundle includes

Brand Experience
6 weeks, 8 - 10 hours per week
$1,600.00 incl GST

Content and Social Media Marketing
6 weeks, 8 - 10 hours per week
$1,600.00 incl GST
Bundle information
Throughout our Brand + Content Marketing bundle, you will learn how to:
- Critically analyse and apply industry principles and processes of brand strategy
- Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
- Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
- Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
- Design, implement and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business
- Create, distribute and manage content through owned channels to grow and manage audiences and earnings
- Critically analyse content and asset selection and justify its use in a content and social media plan.
By the end of this bundle, you’ll have completed two projects; a brand strategy and content and social media marketing plan and calendar.
Brand Experience
Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality.
Content and Social Media Marketing
Learn how to create engaging content and social media strategies and campaigns to increase brand awareness and generate revenue.
Learn with industry experts
Thinkerbell is an Australian creative marketing and advertising agency that has extensive experience in the world of research, strategy and creative execution. Thinkerbell has helped some of Australia’s best known and most loved brands help find their inner magic.
Koala is a furniture retailer whose mission is to become the smartest way to buy high-quality furniture online. Combining customer-centric products, a world-class technology and fulfillment platform, and incredible customer service, Koala has set out to change the way people buy and enjoy furniture in the digital age.

Vegemite is one of Australia’s most recognisable brands with a history spanning over 90 years. Part of the Bega Cheese Group, over 22 million jars of Vegemite are sold each year. Vegemite is a product that has stood the test of time, with the iconic brand being known as...
Vegemite is one of Australia’s most recognisable brands with a history spanning over 90 years. Part of the Bega Cheese Group, over 22 million jars of Vegemite are sold each year. Vegemite is a product that has stood the test of time, with the iconic brand being known as having a relatively unchanged recipe backed full of vitamin B nutrients.

HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.
Merkle is a customer experience transformation partner empowering the world’s leading brands to create distinct and improved experiences.
Why choose RMIT Online
Get a world-class education and transform your career.
Real world skills
Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
Industry connected
You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
Flexible delivery
Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
Supported community
Be guided by a network of industry experts and peers, and supported by our dedicated success team.
Download a brochure
Register your interest to stay up to date on announcements, events and industry news.