Elevate your marketing skills with real-world AI martech and ethical strategies to keep pace with the rapidly evolving landscape.

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Artificial Intelligence in Marketing
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Online
Level up your skills and qualifications as a digital native
Teaming up with the best in industry, our Future Skills courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.
89% of companies are already experimenting with AI, with the biggest areas of focus on personalisation, content creation and market segmentation (BCG,2023). Our AI in Marketing course focuses on practical applications, ethical considerations, and strategic implementation of AI-driven initiatives in the rapidly evolving digital marketing technology landscape.
Designed by industry experts for both experienced and aspiring marketing professionals, you'll learn how to evaluate, justify, design and implement AI for strategic and responsible marketing practices. You'll also be given access to Microsoft Copilot with Commercial Data Protection so you can practice using AI as study.
As you progress through this course, you'll move from conceptualisation to implementation, crafting an AI enabled strategy to bring your ideas to life, ensuring they match your marketing approach and organisational objectives.
Our Artificial Intelligence in Marketing course is ideal for:
- Existing marketing professionals seeking the skills to stay ahead of a rapidly transforming landscape.
- Business owners, entrepreneurs, and sales professionals seeking to leverage AI to enhance their strategies, and customer interactions and drive business growth.
By the end of this course you'll be able to:
- Evaluate a range of AI technologies to determine their potential for strategic integration within marketing activities
- Justify the use of a selected AI technology to improve specific marketing operations and outcomes
- Design an initiative for implementing an AI technology within a marketing activity
- Utilise appropriate strategies for responsible AI marketing practices
Throughout this course, you'll select, implement and justify the use of AI and Martech to enhance marketing operations while emphasising responsible AI practices aligned with organisational objectives. At the end of the course, you'll present your initiative that uses AI technology to improve an existing marketing activity in a 5-minute video. Justify your rationale with supporting documentation.
Course Overview
Learn more about our Artificial Intelligence in Marketing course in the video below.
Career Outlook
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Course Structure
Learn more about Artificial Intelligence in MarketingModule 1: The potential of martech and AI in Marketing
+- Explore ways organisations use emerging AI tech in marketing
- Identify the various AI within the martech landscape
- Discover the AI marketing canvas and consider hot to address risks and barriers
Module 2: Deconstructing the customer journey to map an approach for AI integration
+- Critically analyse AI marketing solutions for personalisation, efficiency, real-time optimisation, and customer insights
- Define outcomes, metrics and tactics across each stage of the customer journey
- Evaluate a range of AI technologies and map which tools support which tactic
Module 3: Developing a holistic integration plan
+- Scope the implementation project, consider budget and resources and analyse skills gaps
- Map out the steps to seamlessly integrate the solution into existing marketing activities
- Design an approach to measure and test the success of your marketing initiative
Module 4: Evaluative, adjusting and ensuring responsible AI practices
+- Gather feedback from stakeholders on your proposed initiative and implementation plan
- Consider the impacts of your plan on stakeholders and apply any necessary adjustments
- Identify ethical risks and consider ways to establish transparency
Module 5: Escalating AI use to generate growth and revenue
+- Review considerations for preparing a business case and pitching to stakeholders to gain buy in
- Consider ways to monetise your concept and generate new revenue streams
- Explore ways to plan for success in the port transformation phase and build sustainable growth
Learn with industry experts

Subject matter expert
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work.
Our subject matter experts on this course include people like Danial Farcia Zapata who is a Data Scientist and Full Stack Marketer with over...
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work.
Our subject matter experts on this course include people like Danial Farcia Zapata who is a Data Scientist and Full Stack Marketer with over 7 years of industry expertise, adept at blending data analysis and creativity to create innovative digital products and Growth Hacking strategies for organisations of all sizes.

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