Short courses
Study areas
All short courses

Artificial Intelligence Business & Finance Data Science & Analytics Design

IT & Security Marketing Software Development University Pathways

View all

Business & Finance

Agile Delivery Blockchain Business Management Business Strategy Data Analytics Finance & Accounting Product Management Project Management

View all

Data Science & Analytics

Data Analytics

View all

Design

CX Design & Strategy Design Thinking Graphic Design UX & UI Design

View all

IT & Security

Cyber Security

View all

Marketing

Digital Marketing Traditional Marketing

View all

Software Development

Agile Delivery Blockchain Cloud & Software Solutions Data Science Programming Web Development
Top Seller

Future Skills Short Course
Project Management for Professionals

Duration 6 weeks, 8 hours per week

Next start 11 Aug 2025

Top Seller

Future Skills Short Course
Content and Social Media Marketing

Duration 6 weeks, 8 - 10 hours per week

Next start 11 Aug 2025
FAQs | Terms & conditions | Privacy
Contact us
Course login

Top seller

Future Skills Short Course

Content and Social Media Marketing

Download brochure

Amplify your brand awareness and engage your audience through effective content, social media strategies and campaigns.

Study mode

Online

Industry partners:

Download brochure

Next start date

Prerequisites None Time commitment 6 weeks (8 - 10 hours per week)

$1,600.00 incl. GST

Payment options

Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our Future Skills courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd?

Content and social media marketing is at the heart of how many entrepreneurs and businesses connect with their customers. Through owned and earned channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. But working through a myriad of content pieces, calendars, plans, and tools can be difficult and confusing.

Course Overview

Learn more about our Content and Social Media Marketing course in the video below.

Transcript

The future of work is really interesting - you can't just learn one skill now and have a career out of that. You need to move and adapt over time so courses like RMIT online are giving the ability to get into those skills really quickly and and fill those gaps and change as needed.

Many of our customers were undertaking digital transformations and I often found myself sitting in meetings with Chief Marketing Officers, Chief, Information Officers, CEOs not really understanding what they were talking about so I really wanted to get a feel for exactly what was going on so that, not only could I lead my team more effectively, but actually could sit in some of these meetings and have a meaningful conversation with some of these clients

Our vision is to build a community of lifelong learners successfully navigating the world of work. We find in addition to our world-class academics, working with companies like Adobe Salesforce realestate.com,
Accenture, really brings relevance in the skills that were taking to our students, in using new technologies and business approaches.

So in terms of the experience of studying online, it was terrific it was flexible it was convenient, the tools were easy to use, the way that courses are structured, the way the contents are delivered gives you the flexibility of effectively logging in and learning on a schedule that suits suits you.

This is a great opportunity to help build those skills that can actually feed our future employee pipeline so we we can actually solve these problems for our clients going forward

Career Outlook

Take a closer look at what opportunities in the Content and Social Media Marketing field.

Job satisfaction

Content and Social Media Marketing have a job satisfaction of 4/5

★ ★ ★ ★ ★

SEEK, 2024

Industry growth

11.4%

Predicted job growth in 5 years

Salary expectations

The typical salary for a Content and Social Media Marketing role is

$105k

SEEK, 2024

Job opportunities

In Australia, there are

720+

jobs available

SEEK, 2024

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Learn more about Content and Social Media Marketing

Collapse all sections

Learn with industry experts

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Natalia Traldi. Natalia is a digital and marketing strategist and currently the Strategy Director at Isobar. She has over a dozen years of experience working with some of Latin America and Australia’s biggest brands on digital and media strategies, campaigns, automation, e-commerce, conversion rate optimisation, data and analytics.

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Content and Social Media Marketing

Level up your skills and qualifications as a digital native

Course Overview

Career Outlook

Get RMIT credentialed

Course Structure

Module 1: Introduction to content marketing

Module 2: Getting to know the marketing landscape

Module 3: Content ideation

Module 4: Content distribution, SEO and influencers

Module 5: Social content distribution

Module 6: Final project