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Business Analytics with SQL and Python
Duration 6 weeks, 8 - 10 hours per week
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Explore the possibilities of AI and how this emerging technology can drive business value and shape the future of work.

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Agentic AI
Duration 8 weeks, 6 - 8 hours per week
Starting Soon 16 Mar 2026
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Duration 4 weeks, 6 - 8 hours per week
Starting Soon 16 Mar 2026
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Sustainability and climate-related financial reporting: ISSB, AASB and beyond
Duration Self-paced learning
Open enrolment Start anytime | Up to 3 months to complete
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AI for Business Leaders
Duration 4 weeks, 6 - 8 hours per week
Starting Soon 16 Mar 2026
Business Analytics and Visualisation (43265317470403)
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Business Analytics and Visualisation
Duration 6 weeks, 8 - 10 hours per week
Starting Soon 16 Mar 2026
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Business Analytics with SQL and Python (43265320452291)
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Business Analytics with SQL and Python
Duration 6 weeks, 8 - 10 hours per week
Starting Soon 16 Mar 2026
Customer Experience Strategy and Design (43271453900995)
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Customer Experience Strategy and Design
Duration 6 weeks, 5 - 8 hours per week
Starting Soon 16 Mar 2026
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Digital Graphic Design (43273644146883)
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Digital Graphic Design
Duration 8 weeks, 8 - 10 hours per week
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Business Analyst (43265307771075)
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Business Analyst
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Cyber Security Risk and Strategy (43271467794627)
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Cyber Security Risk and Strategy
Duration 6 weeks, 5 - 8 hours per week
Next start 15 Jun 2026
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Future Skills Short Course
Artificial Intelligence in Marketing
Duration 6 weeks, 8 - 10 hours per week
Starting Soon 16 Mar 2026
Brand + Content Marketing
    Future Skills Bundle
    Brand + Content Marketing
    Duration 12 weeks, 8 - 10 hours per week
    Starting Soon 16 Mar 2026
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    Business Analyst (43265307771075)
    On Sale
    Future Skills Short Course
    Business Analyst
    Duration 6 weeks, 8 - 10 hours per week
    Starting Soon 16 Mar 2026
    • Top Seller
    Business Analytics with SQL and Python (43265320452291)
    On Sale
    Future Skills Short Course
    Business Analytics with SQL and Python
    Duration 6 weeks, 8 - 10 hours per week
    Starting Soon 16 Mar 2026

    RMIT University Pathways (UP) offers our global community of learners a variety of courses, language tests and education products to help you achieve your goals.

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      Content and Social Media Marketing
      Duration 6 weeks, 8 - 10 hours per week
      Starting Soon 16 Mar 2026
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      Business Analytics with SQL and Python (43265320452291)
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      Future Skills Short Course
      Business Analytics with SQL and Python
      Duration 6 weeks, 8 - 10 hours per week
      Starting Soon 16 Mar 2026
      Artificial Intelligence in Marketing
      On Sale
      Future Skills Short Course

      Artificial Intelligence in Marketing

      Elevate your marketing skills with real-world AI martech and ethical strategies to keep pace with the rapidly evolving landscape. 

      Study mode

      Online

      Related learning topics Learn Marketing Analytics Online
      Industry partners:
      Next start date
      Starting Soon
      Prerequisites Marketing fundamentals experience Time commitment 6 weeks (8 - 10 hours per week)
      $1,596.00 incl. GST $1,900.00

      Discount applied automatically at checkout. Ends March 16, 2026. T&Cs apply.

      Payment options
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      Level up your skills and qualifications as a digital native

      Teaming up with the best in industry, our Future Skills courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

      89% of companies are already experimenting with AI, with the biggest areas of focus on personalisation, content creation and market segmentation (BCG,2023). Our AI in Marketing course focuses on practical applications, ethical considerations, and strategic implementation of AI-driven initiatives in the rapidly evolving digital marketing technology landscape. 

      Designed by industry experts for both experienced and aspiring marketing professionals, you'll learn how to evaluate, justify, design and implement AI for strategic and responsible marketing practices. You'll also be given access to Microsoft Copilot with Commercial Data Protection so you can practice using AI as study. 

      As you progress through this course, you'll move from conceptualisation to implementation, crafting an AI enabled strategy to bring your ideas to life, ensuring they match your marketing approach and organisational objectives. 

      Course Overview

      Learn more about our Artificial Intelligence in Marketing course in the video below.
      Course Overview

      Career Outlook

      Take a closer look at what opportunities in the Artificial Intelligence in Marketing field.
      Job satisfaction
      Artificial Intelligence in Marketing have a job satisfaction of 4.7/5
      ★ ★ ★ ★ ★ ★
      SEEK, 2024
      Industry growth
      11.4%
      Predicted job growth in 5 years
      Salary expectations
      The typical salary for a Artificial Intelligence in Marketing role is
      $83K
      SEEK, 2024
      Job opportunities
      In Australia, there are
      300+
      jobs available
      SEEK, 2024

      Get RMIT credentialed

      After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

      Course Structure

      Learn more about Artificial Intelligence in Marketing
      Collapse all sections

      Module 1: The potential of martech and AI in Marketing

      +

      Learn with industry experts

      Daniel Garcia Zapata

      Subject Matter Expert

      Danial Farcia Zapata is a Data Scientist and Full Stack Marketer with over 7 years of industry expertise, adept at blending data analysis and creativity to create innovative digital products and Growth Hacking strategies for organisations of all sizes. 

      Mark Byrne

      Expert Industry Mentor

      Mark Byrne is the Founder of Headspring, a consultancy that helps forward-thinking teams shift from GenAI adoption to measurable impact. Headspring blends governance, training and change management into tailored programs grounded in practical, day-to-day realities - helping teams embed AI into how they think, work and create value. Early...

      Mark Byrne is the Founder of Headspring, a consultancy that helps forward-thinking teams shift from GenAI adoption to measurable impact. Headspring blends governance, training and change management into tailored programs grounded in practical, day-to-day realities - helping teams embed AI into how they think, work and create value. Early clients include World Vision, Air New Zealand, RMIT University, Ocean Spray and Dabble.

      Learner success team

      RMIT Online

      Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have. 

      Why choose RMIT

      Get a world-class education and transform your career.

      Real world skills

      Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

      Industry connected

      You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

      Flexible delivery

      Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

      Supported community

      Be guided by a network of industry experts and peers, and supported by our dedicated success team.

      Download a brochure

      Register your interest to get a free course guide for Artificial Intelligence in Marketing.

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      RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

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