Short courses
Study areas
All short courses

Artificial Intelligence Business & Finance Data Science & Analytics Design

IT & Security Marketing Software Development University Pathways

View all

Business & Finance

Agile Delivery Blockchain Business Management Business Strategy Data Analytics Finance & Accounting Product Management Project Management

View all

Data Science & Analytics

Data Analytics

View all

Design

CX Design & Strategy Design Thinking Graphic Design UX & UI Design

View all

IT & Security

Cyber Security

View all

Marketing

Digital Marketing Traditional Marketing

View all

Software Development

Agile Delivery Blockchain Cloud & Software Solutions Data Science Programming Web Development
Top Seller

Future Skills Short Course
Project Management for Professionals

Duration 6 weeks, 8 hours per week

Next start 11 Aug 2025

Top Seller

Future Skills Short Course
Content and Social Media Marketing

Duration 6 weeks, 8 - 10 hours per week

Next start 11 Aug 2025
FAQs | Terms & conditions | Privacy
Contact us
Course login

Future Skills Short Course

Brand Experience

Differentiate your brand against the competition by creating and deploying a unique brand promise that is experienced at every customer touchpoint.

Study mode

Online

Related learning topics Learn Behavioural Analytics Online

Industry partners:

Download brochure

Next start date

Course Started

Prerequisites None Time commitment 6 weeks (8 - 10 hours per week)

$1,600.00 incl. GST

Payment options

Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our Future Skills courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

In today's fast-paced digital era, the ability to communicate a compelling brand becomes an essential factor for businesses to stand out amidst fierce competition and a constant influx of digital advertisements. It is the key to their survival and success, allowing them to differentiate themselves and thrive in a crowded marketplace. Seek predicts that brand management and marketing management roles are expected to grow 22% over the next 5 years and experience highs in both satisfaction and income.

Whether you’re looking to expand your existing digital marketing skill set or seek to adopt a brand-led business approach, our Brand Experience course enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and how to leverage your unique and central brand idea consistently across various digital channels.

Course Overview

Learn more about our Brand Experience course in the video below.

Transcript

The future of work is really interesting - you can't just learn one skill now and have a career out of that. You need to move and adapt over time so courses like RMIT online are giving the ability to get into those skills really quickly and and fill those gaps and change as needed.

Many of our customers were undertaking digital transformations and I often found myself sitting in meetings with Chief Marketing Officers, Chief, Information Officers, CEOs not really understanding what they were talking about so I really wanted to get a feel for exactly what was going on so that, not only could I lead my team more effectively, but actually could sit in some of these meetings and have a meaningful conversation with some of these clients

Our vision is to build a community of lifelong learners successfully navigating the world of work. We find in addition to our world-class academics, working with companies like Adobe Salesforce realestate.com,
Accenture, really brings relevance in the skills that were taking to our students, in using new technologies and business approaches.

So in terms of the experience of studying online, it was terrific it was flexible it was convenient, the tools were easy to use, the way that courses are structured, the way the contents are delivered gives you the flexibility of effectively logging in and learning on a schedule that suits suits you.

This is a great opportunity to help build those skills that can actually feed our future employee pipeline so we we can actually solve these problems for our clients going forward

Career Outlook

Take a closer look at what opportunities in the Brand Experience field.

Job satisfaction

Brand Experience have a job satisfaction of 4.3/5

★ ★ ★ ★ ★ ★

SEEK, 2024

Industry growth

11.4%

Predicted job growth in 5 years

Salary expectations

The typical salary for a Brand Experience role is

$110k

SEEK, 2024

Job opportunities

In Australia, there are

1,646

jobs available

SEEK, 2024

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Learn more about Brand Experience

Collapse all sections

Learn with industry experts

Adam Ferrier is one of Australia’s most respected and recognised brand strategists. Adam’s expertise comes from a combination of a passion for marketing science with a background in clinical psychology, and over 15 years working in brand strategy. Adam has helped drive the strategy for some of Australia’s largest and best loved brands including Jeep, Vodafone, Foxtel, ABC, Furphy, Coke, Vegemite, and Unilever. Adam wrote ‘The Advertising Effect: How to Change Behaviour’ (Oxford, 2014), and recently launched “Stop Listening to the Customer” (Wiley 2020).

Our subject matter experts on this course include people like Melissa Barden. Melissa is a senior marketing and brand strategist at Thinkerbell with over 20 years’ experience in organisations such as Unilever, Colgate-Palmolive, Kantar Added-Value, and Naked Communications where she was Head of brand strategy. Melissa specialises in assisting businesses to develop their market understanding, business visions, portfolio strategies, brand positioning, brand plans, and communication and innovation ideas. She is also a trained workshop facilitator and specialises in helping clients to develop their thinking in collaborative workshop sessions.

Peter Sloterdyk is an experienced marketer and technology leader with a penchant for building teams and helping grow startups into their next phase of maturity. He recently joined furniture brand Koala as their first Global Chief Marketing & Technology Officer, with oversight of the marketing, data, analytics, insights and technology teams. At Koala, Peter is responsible for all facets of marketing, communications, technology and digital development, consumer insights, data, and analytics. Prior to joining Koala, he led Original Series marketing for Netflix in a broad global and strategic role and has also worked for agencies such as Digitas, Deep Focus, and MXM (an Accenture company).

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Brand Experience

Level up your skills and qualifications as a digital native

Course Overview

Career Outlook

Get RMIT credentialed

Course Structure

Module 1: Understanding the importance of brands

Module 2: Identifying market opportunities

Module 3: Developing a brand positioning

Module 4: Expressing the brand

Module 5: Creating an external communications framework

Module 6: Building internal brand champions