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Future Skills Short Course

Implementing Digital Marketing Campaigns

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Study mode

Online

Industry partners:

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Next start date

Prerequisites None Time commitment 6 weeks (8 - 10 hours per week)

$1,900.00 incl. GST

Payment options

Level up your skills and qualifications as a digital native

Teaming up with the best in industry, our Future Skills courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.

It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career.

Designed to complement our popular Digital Marketing Strategy course, this course gives you the tools and skills to develop sophisticated marketing campaigns and measure their success in market. You'll learn to gather insights from Google Analytics to make recommendations to optimise your campaigns, and will put into practice your skills across Google Ads and Facebook Ads.

Course Overview

Learn more about our Implementing Digital Marketing Campaigns course in the video below.

Transcript

The future of work is really interesting - you can't just learn one skill now and have a career out of that. You need to move and adapt over time so courses like RMIT online are giving the ability to get into those skills really quickly and and fill those gaps and change as needed.

Many of our customers were undertaking digital transformations and I often found myself sitting in meetings with Chief Marketing Officers, Chief, Information Officers, CEOs not really understanding what they were talking about so I really wanted to get a feel for exactly what was going on so that, not only could I lead my team more effectively, but actually could sit in some of these meetings and have a meaningful conversation with some of these clients

Our vision is to build a community of lifelong learners successfully navigating the world of work. We find in addition to our world-class academics, working with companies like Adobe Salesforce realestate.com,
Accenture, really brings relevance in the skills that were taking to our students, in using new technologies and business approaches.

So in terms of the experience of studying online, it was terrific it was flexible it was convenient, the tools were easy to use, the way that courses are structured, the way the contents are delivered gives you the flexibility of effectively logging in and learning on a schedule that suits suits you.

This is a great opportunity to help build those skills that can actually feed our future employee pipeline so we we can actually solve these problems for our clients going forward

Career Outlook

Take a closer look at what opportunities in the Implementing Digital Marketing Campaigns field.

Job satisfaction

Implementing Digital Marketing Campaigns have a job satisfaction of 4.7/5

★ ★ ★ ★ ★ ★

SEEK, 2024

Industry growth

11.4%

Predicted job growth in 5 years

Salary expectations

The typical salary for a Implementing Digital Marketing Campaigns role is

$83K

SEEK, 2024

Job opportunities

In Australia, there are

300+

jobs available

SEEK, 2024

Get RMIT credentialed

After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.

Course Structure

Learn more about Implementing Digital Marketing Campaigns

Collapse all sections

Learn with industry experts

Our industry mentors are available to provide 1:1 feedback and guidance on your course work. Our mentors on this course include people like Adam Sugihto, who is a digital marketing strategist with almost 20 years of marketing and advertising experience. Adam has worked across 13 countries and served over 65 brands including Thankyou, Patagonia, The Financial Times, Henkel, Canon, Orbitkey and Frank Body. Adam is currently privately consulting and acting in several advisory and mentorship roles in industry

Our industry mentors are available to provide 1:1 feedback and guidance on your coursework. Our mentors on this course include people like Sarah Mcdonald. An award-winning, passionate, and high-performing marketer with over 15 years of experience and a history of coming into organisations and innovating, improving results, building and leading high-performing...

Our industry mentors are available to provide 1:1 feedback and guidance on your coursework. Our mentors on this course include people like Emma Heath. Emma's career spans B2B marketing and communications, with experience across technology, professional services, tourism, and pharmaceutical industries. Originally from the UK and now based in Australia, Emma's current role in social media and content strategy covers the Asia Pacific region for a US-based technology company, affording her a global perspective on the marketing and communication industry. Emma shares her knowledge across strategy creation and campaign delivery, with a specialism in social media, content, and analytics/reporting.

Illyria is a curious and versatile advertising operations professional with a passion for all things digital. She has experience in published and agency environments, delivering campaigns across display, programmatic and social.

RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience...

Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.

Why choose RMIT

Get a world-class education and transform your career.

Real world skills

Develop skills that have been validated by industry, while getting credentialed by a world-leading university.

Industry connected

You'll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.

Flexible delivery

Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.

Supported community

Be guided by a network of industry experts and peers, and supported by our dedicated success team.

Implementing Digital Marketing Campaigns

Level up your skills and qualifications as a digital native

Course Overview

Career Outlook

Get RMIT credentialed

Course Structure

Module 1: Getting Started with a Digital Marketing Campaign

Module 2: Setup a Digital Marketing Campaign for Success

Module 3: Search and Display

Module 4: Social Media Marketing

Module 5: Email and retargeting

Module 6: Report, Analyse, and Interpret