Product Management Fundamentals

Product managers play a critical role in business as the leaders of the vision, strategy, design, execution, and optimisation of new and established digital products. The product management skills benchmark report states that 1 in 5 products fail to meet customer expectations, making a well-performing product-manager, a great product vision, and a solid launch even more critical. As a product manager, you’ll possess a diverse skillset and wear multiple hats including data analysis, product optimisation, stakeholder management, product lifecycle management, and more. 

Whether you're looking to upskill or transition into the role of a product manager, this course will provide you with the end - to end skills to deliver and optimise successful digital products. You'll explore product market fit, a go-to market strategy, product roadmaps, product delivery, and more. 

Our Product Management Fundamentals course is ideal for:

• Project managers, Key details product owners, entrepreneurs, or professionals looking to upskill and incorporate product management capabilities into your current role or commence your journey of becoming a product manager.

By the end of this course, you’ll be able to: 

• Formulate a product vision and strategy through analysing customers, the market and competitors 
• Develop a value proposition through product discovery 
• Create a product roadmap using prioritisation techniques 
• Identify relevant success metrics to ensure effective product development, including isolation of an MVP. 

By the end of this course, you’ll complete a product strategy and go-to-market plan for your own product.

By the end of this course, you'll submit your completed milestone toolkit, featuring a detailed product canvas that showcases the process and rationale behind your product development. 

After completing this course, you’ll walk away with an RMIT credential which can be validated, recognised, and shared on social media platforms.

At RMIT Online, we're committed to supporting your lifelong learning journey. Our flexible learning
pathways can be tailored to align with your individual educational goals. When taken in combination with another Future Skills short course, this course may be eligible for credit into certain RMIT degree programs, subject to entry requirements. Click here for more information.

This course can be taken as standalone but has been designed to be taken as part of a two-course Product Management bundle  (with a saving of 10% across both courses). For a more comprehensive understanding of Product Management, we recommend that you also complete Advanced Product Management)